Chapter 1

The genesis of inHAUS, 2013: A step into the unknown.

In 2013, after several years of learning and experience working in Ramón Esteve’s studio, I decided to take a turn in my professional career. Despite the excellent opportunities that the studio offered me, my restless and entrepreneurial spirit was pushing me towards something else, something that would allow me to transform my vision of the construction sector. I decided to join my brother Sergio, who already had his own studio in Requena, and open a new office in Valencia. Requena represents our deep roots, those that connect us to the land and give us the strength to innovate. Valencia, on the other hand, represented the step forward, towards growth, towards the expansion of our ideas and projects.

From an early age, both Sergio and I had direct contact with the world of construction thanks to our father, who was a bricklayer. During the summers, he would take us to the construction site where we would experience construction first hand. It was there that we really saw the industry from another perspective, not only as a technical process, but also as a constant challenge of organisation, management and quality.

In our studio we have always felt a strong commitment to each project and to our clients, who trusted us to make their dreams come true. At the beginning, we were involved in all kinds of projects: renovations, single-family homes, office buildings… But there was one thing in common in all of them. The plans were impeccable. With the training acquired in our years at university and previous experiences, we had learned to carry out well thought-out projects, with a high level of design and an exceptional technical approach, thanks to Sergio’s vast knowledge. However, there was one thing that always left us unsatisfied: the construction process never managed to reach the level of excellence of the plans. Deadlines were regularly missed, the final budget did not match what was agreed, and the construction quality, no matter how hard we tried, was never the same as what was shown in the drawings.

This endless cycle of frustration led me to think of a radical solution: what if I could transform construction into a more controlled process, with higher quality standards and more predictable deadlines? That’s when I started researching industrialised construction. A concept that seemed promising in principle: a standardised process, with more precise production and total control over materials, costs and deadlines.

At the time, the concept of modularity seemed to me to be an answer to many of the difficulties we were encountering on a daily basis. However, there was a key question: would there be a market for a house designed from a catalogue, and would it be possible to offer clients a fixed price without having to wait months for a project to take shape? The idea was ambitious, but the potential was so attractive that I decided I had to try it out.

Thus was born The Housebook, our first catalogue of modular homes. The premise was simple: to offer a selection of models that customers could choose from according to their tastes and budget, with the assurance that deadlines and prices would be locked in from the start. And what we discovered was a surprise: there was a great need in the single-family housing sector for such a model. Customers, fed up with uncertainty, wanted to know how much their house would cost from the outset, without taking the risk of contracting a project without knowing whether they could afford the work.

With the traditional methodology, the contracting process for any housing project was complicated. Clients did not want to commit without a clear price, but in order to give an accurate price, the architect had to develop a large part of the execution project beforehand, which meant a great risk for the studio. With the catalogue we eliminated that risk. As we shared our ideas, we saw how people responded positively, and our catalogue was not only successful, but it showed us that the idea of a modular, standardised home, with a fixed price and a fixed deadline, was viable and necessary in the market.

This first step in the creation of inHAUS was a turning point, not only for our studio, but for me personally. I realised that there was an opportunity to transform the market, to change the rules of the game in the construction of single-family homes. And it all started with a simple idea: to offer quality, control and certainty to clients. This vision, which in 2013 seemed like an uncertain dream, became the solid foundation of what Casas inHAUS is today.

This journey, like all worthwhile journeys, has not been easy. But every step, every project and every challenge has brought us to where we are today, on the threshold of celebrating a decade of history. In this journey, we have not only counted on the effort and dedication of our team, but also on the trust and support of our customers, who have been key to our progress and consolidation. Over the next few months, we will be providing more details of this adventure and how, over the years, we have been consolidating our model and expanding into international markets.

Thank you for being part of this story. And as always, we will continue to move forward, with the same innovative spirit that drove us in 2013.